Beauty & Technology in 2018
Beauty in 2017 was full of many changes such as new technological advancements, increased popularity of face masks, and the expansion of foundation shades for inclusivity. Now that 2018 is upon us, it’s time to see what’s on the horizon for beauty. Here are some beauty trends to keep an eye out for in the coming year.
Environmentally-Friendly Products and Packaging-
Beauty isn’t an industry celebrated for its eco credentials, but that is all starting to change. Beauty companies are hopping aboard the green train and are trying to make their products and packaging more sustainable. Millennials are more focused on the environment than previous generations and are willing to pay more for products from sustainably-focused companies, leading suppliers in beauty and elsewhere to further pursue the development of environmentally responsible packages and practices. A shift towards plant based plastics and glass will be likely as consumers become more aware of the harm plastic is causing to the environment. There is also a move towards creating more concentrated products and using less water. More concentrated products equal less consumption, less packaging, and less transportation.
Natural ingredients are on track to be one of the driving forces in the beauty industry in 2018. Sustainability has become an important topic in the beauty industry over the past few years and brands have begun making strides towards a more environmentally friendly and ethically conscientious approach towards cosmetics and personal care products by using more organic ingredients. Evolving consumer demands and climate changes around the world are forcing brands to look more carefully at the ingredients they are using as well as the way they are manufacturing their products.
Throughout 2018 we will continue to see the use superfoods as powerhouse ingredients in the beauty industry. Leafy greens, such as kale and spinach, along with açai berries are being used in some of the latest creams, serums, and oils, with formulas promising to boost skin’s hydration and fight off free radicals. Other ingredients like chia seed, chlorophyll, sea vegetables and probiotics are chock full of vitamins and minerals, and have been shown to have unparalleled benefits when applied topically as well as internally.
This year, many consumers will be swapping out creams, lotions, and even cleansers for organic oil alternatives. Oils lock in moisture and help to protect against environment effects while delivering a potent dose of nutrients. When skin and hair are well moisturized, it can actually help stop the overproduction of oils. With dry or blemished areas, these natural oils help to lock-in moisture by forming a protective barrier, while also cleaning out or refreshing pores to end irritation and reduce redness. Most natural oils are easily absorbed, not greasy, and have a low potential to clog pores, which makes them perfect for all skin types. Some popular oil combinations can include Coconut Oil, Jojoba Oil, Almond Oil or Argon Oil.
While Argon and Coconut Oil have previously dominated the beauty, Moringa Oil is now on the rise. Moringa oil, taken from the seeds of the moringa tree has long been used for its medicinal properties but research has now shown that moringa seed extract works as an antimicrobial against a number of bacterial and fungal species and to help reduce oxidative damage linked to aging. Creams made with moringa leaf extract have shown to improve skin volume, texture and smoothness. Moringa is lightweight and easily absorbed, balancing oily skin and deeply nourishing and protecting dry skin. Moringa an ideal multi-tasking face, hair, and body moisturizer, with impressive amounts of calcium, potassium, and vitamin A.